According to a statement, McDonald's will sell the artificial intelligence (AI) PROVIDER Dynamic Yield to Mastercard for an undisclosed amount. The deal is expected to close in the first half of 2022.
Dynamic Yield specializes in delivering individualized product recommendations, offers and content based on multiple factors such as previous purchases, page views, time of the day, store traffic, and trending products. The company supports over 400 brands across retail, financial services, travel & restaurant industries.
From Mastercard's point of view, this agreement will strengthen its efforts to provide data-driven loyalty, analytics, and marketing services.
At the moment of writing, McDonald's share price was trading 0.22% higher.
Sources: finance.yahoo.com, thestreet.com