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Singles’ Day 2021 - Alibaba vs. JD.com

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Miguel A. Rodriguez
Miguel A. Rodriguez
11 November 2021
This year’s Singles’ Day comes after the Chinese economy also shows signs of recovery.

Market watchers view the annual shop-fest as an essential indicator of consumer power in the world. Going by this metric, in 2020 alone Alibaba and rival JD.com recorded a reported $115 billion in transactions, even despite the pandemic.  

In comparison, 2020’s Black Friday and Cyber Monday managed to score up to $9 billion and $10.8 billion, making the Singles’ Day event become an essential factor in the growth strategy adopted by many online retailers.  

Singles’ Day shopping festival is not just about sales, though, as Alibaba and JD.com see it as a way of drawing in new customers, focusing on the so-called lower-tier Chinese cities with price-sensitive consumers.  

As the event grows in size and importance every year, many other international brands and retailers shift the focus on the holiday, paving the way for business growth and increased engagement with Chinese shoppers and global customers.   

Will they top the 2020 sales?  

Sources: cnbc.com, time.com 

The information presented herein is prepared by capex.com/ae and does not intend to constitute Investment Advice. The information herein is provided as a general marketing communication for information purposes only.Users/readers should not rely solely on the information presented herewith and should do their own research/analysis by also reading the actual underlying research. The content herewith is generic and does not take into consideration individual personal circumstances, investment experience, or current financial situation. 

Key Way Markets Ltd shall not accept any responsibility for any losses of traders due to the use and the content of the information presented herein. Past performance and forecasts are not reliable indicators of future results.

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Miguel A. Rodriguez
Miguel A. Rodriguez
Financial Writer

Miguel worked for major financial institutions such as Banco Santander, and Banco Central-Hispano. He is a published author of currency trading books.