CAPEX.com
CAPEX.com

Article Hero

Amazon bought Selz

1613576243.png
Miguel A. Rodriguez
Miguel A. Rodriguez
18 February 2021
Amazon expands its horizons with Selz, one of Shopify’s main competitors

The middle of the week came with news in the online and retail business. According to its blog post, the Australian rival of Shopify, Selz was bought by Amazon, though a deal that closed on January 15.

“We have signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs,” stated Martin Rushe, founder and CEO of Selz. The details of the deal were not disclosed.

The Sydney-based company which provides small and medium-sized businesses with a platform to launch their online stores among other features had more than 2.5 million sellers, and less than 50 employees. Selz accounts now for more than 50% of Amazon’s online sales.

In the past, Amazon had its division similar to Shopify and Selz, called Amazon Webstore. The company closed the business segment in 2015.

At the moment of writing, Amazon share price is trading 0.56% higher, while Shopify is at -8.01%.

Sources: wsj.com, finance.yahoo.com, cnbc.com

This information/research prepared by Miguel A. Rodriguez does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. The research analyst primarily responsible for the content of this research report, in part or in whole, certifies that the views about the companies and their securities expressed in this report accurately reflect his/her personal views and consequently any person acting on it does so entirely at their own risk.The research provided does not constitute the views of KW Investments Ltd nor is it an invitation to invest with KW Investments Ltd. The research analyst also certifies that no part of his/her compensation was, is, or will be, directly, or indirectly, related to specific recommendations or views expressed in this report.The research analyst in not employed by KW Investments Ltd. You are encouraged to seek advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit that conforms to your specific investment objectives, financial situation, or particular financial needs before making a commitment to invest. The laws of the Republic of Seychelles shall govern any claim relating to or arising from the contents of the information/ research provided. 

Share this article

How did you find this article?

Awful
Ok
Great
Awesome

Read More

Miguel A. Rodriguez
Miguel A. Rodriguez
Financial Writer

Miguel worked for major financial institutions such as Banco Santander, and Banco Central-Hispano. He is a published author of currency trading books.