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Amazon to launch Luna

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Miguel A. Rodriguez
Miguel A. Rodriguez
25 September 2020
Amazon is expanding in the gaming sector

As the battle between Microsoft and Sony intensifies over who has the best gaming console, another major company joins the party. 

Amazon announced that it would launch its own cloud gaming service, which will forgo the need for dedicated hardware consoles. Luna is the name of the platform, and it will have a library with 100 titles. Like PlayStation and Xbox, it will have a special controller.  

The announcement came after both Microsoft and Sony released their cloud gaming products. But unlike these two, Amazon's Luna will have "channels" for various publishers, for which users will have to pay a monthly fee. Besides Amazon Luna + channel, which will cost $6/ month, Ubisoft is the only company included so far in those "channels." 

Luna will be available as a web app for Apple devices. If everything goes smoothly, it would be Amazon's second success in the gaming sector after Twitch – a live streaming platform that it bought in 2014 for $970 million.

Following the news, Amazon stock price added 0.50%. 

Sources: cnbc.com, finance.yahoo.com


This information/research prepared by Miguel A. Rodriguez does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. The research analyst primarily responsible for the content of this research report, in part or in whole, certifies that the views about the companies and their securities expressed in this report accurately reflect his/her personal views and consequently any person acting on it does so entirely at their own risk.The research provided does not constitute the views of KW Investments Ltd nor is it an invitation to invest with KW Investments Ltd. The research analyst also certifies that no part of his/her compensation was, is, or will be, directly, or indirectly, related to specific recommendations or views expressed in this report.The research analyst in not employed by KW Investments Ltd. You are encouraged to seek advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit that conforms to your specific investment objectives, financial situation, or particular financial needs before making a commitment to invest. The laws of the Republic of Seychelles shall govern any claim relating to or arising from the contents of the information/ research provided. 

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Miguel A. Rodriguez
Miguel A. Rodriguez
Financial Writer

Miguel worked for major financial institutions such as Banco Santander, and Banco Central-Hispano. He is a published author of currency trading books.