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Baidu posted mixed Q2 earnings

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Miguel A. Rodriguez
Miguel A. Rodriguez
14 September 2020
Baidu lost on ad revenue in Q2

One of the most significant AI and internet companies in the world, Baidu, reported its Q2 earnings.

The China-based company exceeded the expectations posting a profit of $507 million, or $1.46 per share. Compared to last year's figures, its revenue fell 1% to $3.7 billion.

Revenues from online marketing were down 8% compared to last year’s numbers, at $2.50 billion. Baidu is trying to keep up with Tencent’s and ByteDance’s aggressive competition in media and advertising. Currently, it is trying to diversify its ad sources and invest in technology and content.  

The company's stock price fell roughly 8% in after-hours trading. One of its subsidiaries, iQiyi, revealed that it is cooperating with a U.S. regulator as it was accused of inflating the number of users. 

For Q3, Baidu expects the revenue to come in at a high of $4.1 billion, 2% bigger than the same time last year. It added that the figures are "subject to substantial uncertainty," given the unpredictability of the pandemic.

During today’s pre-market session, Baidu stock price lost nearly 6%.

Sources: marketwatch.com, finance.yahoo.com

This information/research prepared by Miguel A. Rodriguez does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. The research analyst primarily responsible for the content of this research report, in part or in whole, certifies that the views about the companies and their securities expressed in this report accurately reflect his/her personal views and consequently any person acting on it does so entirely at their own risk.The research provided does not constitute the views of KW Investments Ltd nor is it an invitation to invest with KW Investments Ltd. The research analyst also certifies that no part of his/her compensation was, is, or will be, directly, or indirectly, related to specific recommendations or views expressed in this report.The research analyst in not employed by KW Investments Ltd. You are encouraged to seek advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit that conforms to your specific investment objectives, financial situation, or particular financial needs before making a commitment to invest. The laws of the Republic of Seychelles shall govern any claim relating to or arising from the contents of the information/ research provided. 

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Miguel A. Rodriguez
Miguel A. Rodriguez
Financial Writer

Miguel worked for major financial institutions such as Banco Santander, and Banco Central-Hispano. He is a published author of currency trading books.