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Elite football teams unveiled the European Super League project

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Miguel A. Rodriguez
Miguel A. Rodriguez
21 April 2021
JP Morgan-backed European Super League pushes club shares higher

Renowned European clubs took the world by surprise when announcing their plan to create the Super League, putting in the spotlight not only the teams but also one of the world’s largest banks, JP Morgan.

JP Morgan has confirmed that it will finance the new league with $6 billion, continuing its involvement in this field. In 2019, alongside other investors, it funded Real Madrid and multiple English clubs and the Everton stadium at Bramley-Moore Dock.

According to the European Super League statement: “AC Milan, Arsenal, Atletico Madrid, Chelsea, Barcelona, Inter Milan, Juventus, Liverpool, Manchester City, Manchester United, Real Madrid and Tottenham Hotspur have all joined as founding clubs,” and that “it is anticipated that a further three clubs will join ahead of the inaugural season, which is intended to commence as soon as practicable.”

The announcement attracted criticism from football authorities, fans, and politicians. They consider the move to be driven only by financial reasons, undermining the sport’s integrity by creating a league meant only for elite clubs, leaving aside the current competitions that allow teams to qualify based on performance. UEFA and FIFA were quick to respond, stating that the member clubs and players could be banned from all competitions and the World Cup. Prime minister Boris Johnson and French president Emmanuel Macron joined the criticism, hinting that the Super League was “not good news for fans.”

Despite people’s reaction, shares of Manchester United and Juventus surged on Monday. After opening on the New York Stock Exchange, the former’s stock price went up 9%, while the latter’s rose almost 19%.

Sources: ft.com, independent.co.uk, reuters.com

This information/research prepared by Miguel A. Rodriguez does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. The research analyst primarily responsible for the content of this research report, in part or in whole, certifies that the views about the companies and their securities expressed in this report accurately reflect his/her personal views and consequently any person acting on it does so entirely at their own risk.The research provided does not constitute the views of KW Investments Ltd nor is it an invitation to invest with KW Investments Ltd. The research analyst also certifies that no part of his/her compensation was, is, or will be, directly, or indirectly, related to specific recommendations or views expressed in this report.The research analyst in not employed by KW Investments Ltd. You are encouraged to seek advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit that conforms to your specific investment objectives, financial situation, or particular financial needs before making a commitment to invest. The laws of the Republic of Seychelles shall govern any claim relating to or arising from the contents of the information/ research provided. 

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Miguel A. Rodriguez
Miguel A. Rodriguez
Financial Writer

Miguel worked for major financial institutions such as Banco Santander, and Banco Central-Hispano. He is a published author of currency trading books.