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Epic Games sues Apple and Google

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Miguel A. Rodriguez
Miguel A. Rodriguez
14 September 2020
Epic filed a federal antitrust lawsuit against the two tech behemoths

A scandal emerged yesterday between some of this world's most significant tech and games behemoths.  

Epic Games, the parent of one of the most popular games in the world, Fortnite, sued Apple and Google, invoking unfair practices regarding in-app payments.

Epic's legal action is a response to Apple and Google's removal of the game from their app stores. According to Apple, the game got removed because its new update included a payment feature which "expressed intent of violating the App Store guidelines."

From Epic's point of view, the in-app payments represent Apple's custom market for anti-competition purposes. However, during the hearing, Apple CEO, Tim Cook, stated that Apple is not anti-competitive as it is not a majority shareholder in the markets where it operates. Alphabet's Android has a more significant market share.

For Apple, removing Fortnite could be costly, as the app is one of the most downloaded out of all the games it has on the App Store. Usually, Apple takes a cut for app subscriptions and payments inside apps between 15%-30%. Games represent a large part of Apple's $46.3 billion/year services segment.

Epic's move was applauded by Spotify, Apple's rival when it comes to streaming music. Spotify itself filed an antitrust complaint against Apple in Europe: "Apple's unfair practices have disadvantaged competitors and deprived consumers for far too long." 

Following the news, Apple stock price gained 1.77%, and during today's pre-market session added 0.05%. Alphabet closed 0.79% higher. 

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Sources: reuters.com, theverge.com, bbc.com

This information/research prepared by Miguel A. Rodriguez does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. The research analyst primarily responsible for the content of this research report, in part or in whole, certifies that the views about the companies and their securities expressed in this report accurately reflect his/her personal views and consequently any person acting on it does so entirely at their own risk.The research provided does not constitute the views of KW Investments Ltd nor is it an invitation to invest with KW Investments Ltd. The research analyst also certifies that no part of his/her compensation was, is, or will be, directly, or indirectly, related to specific recommendations or views expressed in this report.The research analyst in not employed by KW Investments Ltd. You are encouraged to seek advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit that conforms to your specific investment objectives, financial situation, or particular financial needs before making a commitment to invest. The laws of the Republic of Seychelles shall govern any claim relating to or arising from the contents of the information/ research provided. 

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Miguel A. Rodriguez
Miguel A. Rodriguez
Financial Writer

Miguel worked for major financial institutions such as Banco Santander, and Banco Central-Hispano. He is a published author of currency trading books.