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Expansion is pricey for Rakuten

Miguel A. Rodriguez
Miguel A. Rodriguez
15 March 2021
As it plans to expand internationally, Rakuten needs money

The week started with a deal in the tech sector. The Japanese giant Rakuten announced that it would sell part of its business to raise $2.2 billion to compete with its US rivals.

Japan Post, which will be the biggest shareholder outside the founding Mikitani family, will buy 8.3%, while Chinese Tencent will acquire a 3.6% stake, and Walmart will purchase a 0.9% stake in Rakuten.

Operating in various sectors from e-commerce to mobile network and financial technology, Rakuten has a market capitalization of around $16.4 billion. As the company grows and expands, it needs capital to continue to do so. According to Hiroshi Mikitani, Rakuten’s founder, chairman and CEO,” the company is growing very fast — even at this size — and we need more capital for the growth.”

Tencent appears to be Rakuten’s ticket to the Chinese market after failing to reach a partnership with the Chinese internet giant, Baidu. “Now, with a partnership with Tencent, we have a channel to export Japanese products to the Chinese market, as well as export Japanese content ... to the Chinese market as well,” stated Mikitani.

The market reacted in a mixed manner to the news, with Walmart stock price trading 0.22% higher, and Tencent closing 7.52% lower. Rakuten added more than 8%.


This information/research prepared by Miguel A. Rodriguez does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. The research analyst primarily responsible for the content of this research report, in part or in whole, certifies that the views about the companies and their securities expressed in this report accurately reflect his/her personal views and consequently any person acting on it does so entirely at their own risk.The research provided does not constitute the views of KW Investments Ltd nor is it an invitation to invest with KW Investments Ltd. The research analyst also certifies that no part of his/her compensation was, is, or will be, directly, or indirectly, related to specific recommendations or views expressed in this report.The research analyst in not employed by KW Investments Ltd. You are encouraged to seek advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit that conforms to your specific investment objectives, financial situation, or particular financial needs before making a commitment to invest. The laws of the Republic of Seychelles shall govern any claim relating to or arising from the contents of the information/ research provided. 

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Miguel A. Rodriguez
Miguel A. Rodriguez
Financial Writer

Miguel worked for major financial institutions such as Banco Santander, and Banco Central-Hispano. He is a published author of currency trading books.