Facebook limits political ads

By: Miguel A. Rodriguez

09:45, 14 September 2020

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Social media networks vary in approach when it comes to political ads

For the past month, social media became the US president's enemy. The situation got so intense that Donald Trump proposed and signed a bill that became a law by which the social media networks are to be regulated, after Twitter fact-checked one of his tweets, which proved to be fake.  

Now, Facebook implemented an option for US users to "turn off" political advertising when using the platform. It is called “Voting Information Center," which will include information about the vote registrations, polls, and voting by mail, taken from election officials and state election authorities. The newest Center will follow the pattern of the one that Facebook launched in March regarding the coronavirus situation. 

The idea was first pitched in January this year, but now it will be an integral part of the platform as the country prepares for the 2020 presidential elections. The option will be available on every political ad that the user comes across both on Facebook and Instagram.

The change could become available starting this fall in other countries where ads about social issues, politics, and elections are prominent.

While some companies are trying to reduce or even remove political ads, others release new methods by which people can learn how to advertise themselves, their products, or their brands: 

Snapchat launched Focus – a module-based resource that, besides learning, keeps people updated with the latest ads offered by the company. Experts see this as a way to get more money from advertising. At the moment, Snapchat is used in the States by 90% of the 13-24-year-old population.

During today's pre-market session, Facebook stocks gained 0.17%, while Snap added 0.45%. 

Read our social media related news here!

Sources: marketwatch.com, techcrunch.com, searchenginejournal.com

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This information/research prepared by Miguel A. Rodriguez does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. The research analyst primarily responsible for the content of this research report, in part or in whole, certifies that the views about the companies and their securities expressed in this report accurately reflect his/her personal views and consequently any person acting on it does so entirely at their own risk.The research provided does not constitute the views of KW Investments Ltd nor is it an invitation to invest with KW Investments Ltd. The research analyst also certifies that no part of his/her compensation was, is, or will be, directly, or indirectly, related to specific recommendations or views expressed in this report.The research analyst in not employed by KW Investments Ltd. You are encouraged to seek advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit that conforms to your specific investment objectives, financial situation, or particular financial needs before making a commitment to invest. The laws of the Republic of Seychelles shall govern any claim relating to or arising from the contents of the information/ research provided.