After an action launched against Google in January following concerns raised by publishers over third-party cookies, the company has given commitments to Britain's Competition and Markets Authority. Google's plan to remove third-party cookies from its Chrome browser could restrict competition in digital advertising, read the complaint.
While it's considering removing the said cookies, Google is working on new technology – Privacy Sandbox – to develop digital advertising tools to protect user's privacy and prevent covert tracking. At the same time, it is said to support a thriving ad-funded web.
"Today we are offering a set of commitments — the result of many hours of discussions with the CMA and more generally with the broader web community — about how we'll design and implement the Privacy Sandbox proposals and treat user data in Google's systems in the years ahead," Google's blog post read. According to the CMA, Google's commitments are "substantial and wide-ranging."
But the legal issues are not done. Executives from Google and Amazon are listed as witnesses for a hearing before the Senate Judiciary Committee's antitrust subcommittee. The two companies are accused of using their search and online retail dominance to subsidize the smart speaker market.
The market didn't mind the news. At the moment of writing, Google stock price is trading 0.41% higher.
Read here more about the fine Google received from France's Competition Authority!
Sources: finance.yahoo.com, reuters.com