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PepsiCo is drifting well to the sleep aid industry

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Miguel A. Rodriguez
Miguel A. Rodriguez
15 September 2020
PepsiCo to launch Driftwell – a sleep-aid drink

PepsiCo, the food and beverage company, seems to have found a way to reap the pandemic's benefits in the long term.

PepsiCo announced a new addition to the "functional beverage" category available for purchase starting December – Driftwell. First, it will be available online and beginning in 2021, in stores. The beverage's purpose is to help consumers relax and sleep. The drink is said to contain L-theanine, a substance found in tea, and it eases anxiety and improves mental function, as the company aims to have a functional beverage that could "hit that sweet spot in the middle."

However, in the past few years, PepsiCo has been looking to secure its position in the #health and #wellness sectors by purchasing KeVita – a kombucha beverage maker, and Health Warrior – a plant-based energy bar company.

The release time comes when many consumers are reporting sleeping trouble caused by anxiety that's pandemic-driven.

PepsiCo is trying to take a dip in the $1 billion over-the-counter sleep aid and relaxation markets, but it is not the first major company to do so. Coca-Cola launched Coca-Cola Energy with B-vitamins and various flavors, and caffeine.   

Molson-Coors Beverage Co. launched Vizzy – a sparkling seltzer with vitamin C, and it's getting ready to hit the shelves with MadVine and Golden Wing. 

Year-to-date, PepsiCo stock price broke even, while USA500 added 4.7%.

Read more financial news on CAPEX.com!

Sources: edition.cnn.com, marketwatch.com


This information/research prepared by Miguel A. Rodriguez does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. The research analyst primarily responsible for the content of this research report, in part or in whole, certifies that the views about the companies and their securities expressed in this report accurately reflect his/her personal views and consequently any person acting on it does so entirely at their own risk.The research provided does not constitute the views of KW Investments Ltd nor is it an invitation to invest with KW Investments Ltd. The research analyst also certifies that no part of his/her compensation was, is, or will be, directly, or indirectly, related to specific recommendations or views expressed in this report.The research analyst in not employed by KW Investments Ltd. You are encouraged to seek advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit that conforms to your specific investment objectives, financial situation, or particular financial needs before making a commitment to invest. The laws of the Republic of Seychelles shall govern any claim relating to or arising from the contents of the information/ research provided. 

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Miguel A. Rodriguez
Miguel A. Rodriguez
Financial Writer

Miguel worked for major financial institutions such as Banco Santander, and Banco Central-Hispano. He is a published author of currency trading books.