Walmart to enter the Metaverse

By: Miguel A. Rodriguez

17:13, 17 January 2022

The American retailer is ready to tap into the crypto and NFT world

Walmart is the latest retailer to join various other companies in establishing virtual stores and creating NFTs (non-fungible tokens), planning to produce its own cryptocurrency.

As of December 30, 2021, Walmart filed multiple applications with the US Patent and Trademark Office, including a trademark for financial services for cryptocurrency such as NFTs, blockchain technology, exchange for virtual currency, creation of digital currency, and much more.

Moreover, besides the trademark application for cryptocurrency, the company also filed one for various downloadable software products for e-commerce, virtual marketplace, entertainment, video game consoles, tablets, payments, fund transfers, crypto & digital currency, and others.

The trademark for the virtual retail store includes electronics, appliances, indoor & outdoor furniture, home décor, books, and most products available in its brick-and-mortar stores.

Walmart is not the first retailer to be part of this movement. On Wednesday, January 12, Gap launched its first NFTs on the Tezos blockchain, priced between $8.30 - $415, which will come with a limited edition, collectible Gap hoodie.

In October 2021, Nike filed a trademark application for its downloadable virtual products, retail store services, and entertainment services which provide online non-downloadable products.

Adidas and GameStop are also involved in NFT projects.


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This information/research prepared by Miguel A. Rodriguez does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. The research analyst primarily responsible for the content of this research report, in part or in whole, certifies that the views about the companies and their securities expressed in this report accurately reflect his/her personal views and consequently any person acting on it does so entirely at their own risk.The research provided does not constitute the views of KW Investments Ltd nor is it an invitation to invest with KW Investments Ltd. The research analyst also certifies that no part of his/her compensation was, is, or will be, directly, or indirectly, related to specific recommendations or views expressed in this report.The research analyst in not employed by KW Investments Ltd. You are encouraged to seek advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit that conforms to your specific investment objectives, financial situation, or particular financial needs before making a commitment to invest. The laws of the Republic of Seychelles shall govern any claim relating to or arising from the contents of the information/ research provided.