Article Hero

Warner Music intends to break into the multi-billion-dollar Asian music market

1616510733.png
Miguel A. Rodriguez
Miguel A. Rodriguez
24 March 2021
Tencent Music and Warner Music joined forces once again

The Chinese Tencent Music and the American entertainment behemoth Warner Music signed a multiyear agreement. The two companies are no stranger to each other, as they have been working together for the past decade.

The latter looks to push further into the ever-growing music market.  Simon Robson, Warner Music’s president of international, stated that this opportunity is making “our artist impossible to ignore.”

Warner is not the first group that made efforts to crack the Asian market. Last month, Universal closed a deal with K-pop record labels to break into South Korea. At the same time, it is working with Big Hit Entertainment to create a new label to scout and launch a new K-pop boyband.

While the American record labels are trying to gain recognition in Asia, Tencent invests in the US music market. The company bought a 2% stake in Warner Music, a 9% stake in Spotify, and a 20% stake in Universal Music.

Following the news, Tencent Music stock price gained 0.10%, while Warner went up 0.52%.

Sources: ft.com, bbc.com, finance.yahoo.com

This information/research prepared by Miguel A. Rodriguez does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. The research analyst primarily responsible for the content of this research report, in part or in whole, certifies that the views about the companies and their securities expressed in this report accurately reflect his/her personal views and consequently any person acting on it does so entirely at their own risk.The research provided does not constitute the views of KW Investments Ltd nor is it an invitation to invest with KW Investments Ltd. The research analyst also certifies that no part of his/her compensation was, is, or will be, directly, or indirectly, related to specific recommendations or views expressed in this report.The research analyst in not employed by KW Investments Ltd. You are encouraged to seek advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit that conforms to your specific investment objectives, financial situation, or particular financial needs before making a commitment to invest. The laws of the Republic of Seychelles shall govern any claim relating to or arising from the contents of the information/ research provided. 

Share this article

How did you find this article?

Awful
Ok
Great
Awesome

Read More

Miguel A. Rodriguez
Miguel A. Rodriguez
Financial Writer

Miguel worked for major financial institutions such as Banco Santander, and Banco Central-Hispano. He is a published author of currency trading books.