Coty and Kim Kardashian-West’s KKW Beauty to expand globally

By: Miguel A. Rodriguez

09:45, 14 September 2020

KKW to worth $1 billion as it partners with Coty.

Deals and probably success run in the West family. We already talked about the 10-year agreement between Gap and Kanye West earlier today, Kim is now the one that comes into attention. Kardashian-West is to sell 20% of its makeup brand to Coty – the multinational beauty company, which as 2018, owns around 77 brands and expands internationally.

The deal values the KKW company at $1 billion, and the stake that they want to purchase is worth $200 million. The buyer will be responsible for developing haircare, skincare, and personal care and nail products. Kardashian West will be in charge of the creation and communication initiatives. The deal is to be closed in the first fiscal quarter of next year.  

But the deal didn’t come alone. Kim Kardashian West’s beauty-line partner obtained a court order that temporarily blocks the star from sharing secrets about the line and products. Seed Beauty believes that Coty will have an unfair competitive advantage over confidential information. The evidence brought by Seed suggests that Coty obtained, used, and traded secret information on Seed's direct-to-consumer business model.  Coty stock price lost 17% in pre-market trading. As of Friday, the company slid by more than 33.8%, while USA500 gained 18.4%. 

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