After postponing and changing its initial public offering, Roblox will finally become a publicly traded company. Roblox, which had filed its prospectus on November 19, has been on everyone’s lips ever since then. Let’s see what this company is about:
Roblox is an online game platform and a game creation system, allowing people to program and play games developed by other users. Even though the platform was founded in 2004 by David Baszucki and Erick Cassel, it officially hit the market in 2006.
Despite being on the market for more than a decade, Roblox has only gained popularity recently. The growth was accentuated by the pandemic, leading to an 82% jump in daily users in the past twelve months. The number of total hours spent on Roblox more than doubled, exceeding 22 billion.
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Revenues rose almost 82% to $923.9 million in 2020 from 2019’s figures. Currently, Roblox is among the top platforms in the online gaming sector, expected to be worth $196 billion by 2022. However, once the COVID-19 pandemic is over it is unclear if Roblox will keep growing.
According to an amended prospectus, Roblox is now going public via a direct listing, following the likes of Spotify, Slack, and Palantir. The listing will take place “on or about March 10” on the New York Stock Exchange, allowing Roblox to sell 198,917,280 shares, according to its SEC filing. The direct listing follows a January funding round where Roblox sold 12 million shares for $45 each, increasing the valuation to $29.5 billion.
Roblox will trade under the ticker RBLX. Goldman Sachs, Morgan Stanley, and Bank of America are acting as financial advisers.
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Sources: marketwatch.com, markets.businessinsider.com, barrons.com
