Mid-June, Google was in talks with fitness giant Fitbit to close a $2 billion merger. At that time, the merger was frowned upon amid antitrust and privacy concerns.
At that time, regulators all over the world raised their eyebrows, not only due to privacy data, but also because of competition between Google, and other companies providing wearables such as Apple or Samsung.
Now, it seems like history repeats itself. The Australian Competition and Consumer Commission (ACCC) communicated that Google misleads consumers when getting permission to use their data. In the documents filed to the court, the ACCC accuses Google of not getting a straight-forward consent or informing its customers accordingly when the company started to combine the personal information from the Google account with the browsing activities made on other websites than Google.
As a response to the accusations, Google stated that it let its users know about the change thought easy-to-understand and prominent notifications. Also, the change was optional for users. According to a Google spokesperson, "If a user did not consent, their experience of our products and services remained unchanged." The American company is said to fight against the allegations.
Google’s stock price fell by 0.56%.
Read why the merger between Google and Fitbit was under scrutiny here!
Sources: reuters.com, finance.yahoo.com