Twitter vs. Microsoft: who will buy TikTok?

By: Miguel A. Rodriguez

09:45, 14 September 2020

Twitter has begun negotiating over TikTok.

The future of TikTok is uncertain in the U.S. after President Trump announced the ban of various Chinese apps that could threaten national security.

Last week, after Trump announced the possible ban, Microsoft started talking to ByteDance’s representatives to reach a deal on TikTok. Allegedly, the US-based company is the front-runner for a potential agreement.

This week comes with a plot twist: Twitter may be a competitor to Microsoft. The social media outlet is said to be discussing a future agreement with TikTok. Compared to Microsoft, Twitter is seen as a long-shot buyer, given that it's smaller than Microsoft, and payment towards ByteDance could become a difficult mission. 

Although the deal could be beneficial for Microsoft, experts believe that TikTok could be a handful for Bill Gates and his company. From their point of view, Microsoft must make sure that the potential deal doesn't overshadow the Commercial Cloud narrative, as this kept the company on top of the game for the past five years, also rising the share price by 340%.

Moreover, TikTok's popularity could fade and face difficulties when targeting the older population’s attention.

In the past three months, Microsoft stocks went up 18%, while USA30 added 13%. Twitter stock fell more than 1% on Friday but gained more than 3% during today's pre-market session.  

Read more about the latest market deals on!


Share this article

This information prepared by is not an offer or a solicitation for the purpose of purchase or sale of any financial products referred to herein or to enter into any legal relations, nor an advice or a recommendation with respect to such financial products.This information is prepared for general circulation. It does not regard to the specific investment objectives, financial situation, or the particular needs of any recipient.You should independently evaluate each financial product and consider the suitability of such a financial product, by taking into account your specific investment objectives, financial situation, or particular needs, and by consulting an independent financial adviser as needed, before dealing in any financial products mentioned in this document.This information may not be published, circulated, reproduced, or distributed in whole or in part to any other person without the Company’s prior written consent.
Past performance is not always indicative of likely or future performance. Any views or opinions presented are solely those of the author and do not necessarily represent those of Financial Services (Pty) Ltd trading as CAPEX.COM/ZA acts as intermediary between the investor and Magnasale Trading Ltd, the counterparty to the contract for difference purchased by the Investor via CAPEX.COM/ZA, authorised & regulated by the Cyprus Securities and Exchange Commission with license number 264/15.  Magnasale Trading Ltd is the principal to the CFD purchased by investors.